Autumn marks the end of the main wedding season in the UK, but for this generation of newlyweds, planning a wedding is perhaps not as simple as it once was.
According to The National Wedding Survey, social media is adding an additional layer of pressure and expensewith the average cost for a wedding in 2019 totalling £31,974,
Many couples have forgone wedding planners in favour of taking the reins themselves, turning to social media sites and apps such as Pinterest to plan their big day.
With the price of weddings on the rise, is it possible the pursuit of the perfect Instagram wedding is responsible?
Hannah Muller, 20, from South Africa, is planning her wedding in London and says that Pinterest in particular has been incredibly helpful.
"I've definitely seen some amazing venues that I've tried to find," she said. "Pinterest has been my best friend during the planning process. I have a Pinterest board for the wedding and within that I have all the different sections for everything you could think of."
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Many couples - 42% - said they felt under pressure to have a social media-ready wedding, according to the survey, and a quarter said they were willing to go over budget in order to achieve an "Instaworthy" day.
Hannah announced her engagement with a photo of her showing her ring and pictures like these are a popular trend online for couples who want to let followers and friends know their big news. A photoshoot alone can cost around an average of £200.
The desire for an "Instagrammable" day has sparked a boom in businesses dedicated to providing couples with an Instagram-ready service.