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The Top Five Mistakes You’re Making on TikTok

The Top Five Mistakes You’re Making on TikTok TikTok has attributed many different names. From being a ‘super-star making machine’ to ‘Gen Z’s favourite platform’, the most downloaded app in Q1 2019 has been a God-send for marketers looking to engage Gen Z. The likes of Guess, Chipotle, and The Washington Post activate campaigns on the platform but not all of them have successfully cracked the TikTok code.  Fanbytes has helped brands such as Universal, Warner and more unorthodox brands such as PHE make it on TikTok so know a bit about what works and what doesn’t. Most of the time, the company sees brands making the same five crucial mistakes.  You’re guilty of repurposing content You have to work extra...

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TikTok was downloaded 738m times in 2019 says Sensor Tower

TikTok was downloaded 738m times in 2019 says Sensor Tower App analytics research companies have been falling over one another to provide estimates for TikTok’s growth in 2019. The latest is Sensor Tower, which has published its summary of a big year for Bytedance’s social app. “ByteDance’s social video app TikTok reached more than 738 million downloads and grossed nearly $177 million globally – more than five times its 2018 revenue – in 2019,” is its headline claim. “TikTok has clocked more than 1.65 billion downloads to date, with new users added in 2019 representing 13 percent year-over-year growth from the 655 million installs the app registered in 2018… Despite having been banned in India in late April, that market still managed to...

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