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The Top Five Mistakes You’re Making on TikTok

The Top Five Mistakes You’re Making on TikTok TikTok has attributed many different names. From being a ‘super-star making machine’ to ‘Gen Z’s favourite platform’, the most downloaded app in Q1 2019 has been a God-send for marketers looking to engage Gen Z. The likes of Guess, Chipotle, and The Washington Post activate campaigns on the platform but not all of them have successfully cracked the TikTok code.  Fanbytes has helped brands such as Universal, Warner and more unorthodox brands such as PHE make it on TikTok so know a bit about what works and what doesn’t. Most of the time, the company sees brands making the same five crucial mistakes.  You’re guilty of repurposing content You have to work extra...

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It’s scarily easy to see and share private Instagram posts

It’s scarily easy to see and share private Instagram posts Facebook has been doing its best to convince us that it’s concerned about user privacy and security, but it’s not doing a great job. Just a few days ago, we saw the latest proof that Facebook isn’t ready to protect all of your data. And if you wanted more proof that you should be careful about what kind of data you store on Facebook’s servers, even if temporarily, you need to read a new report. It turns out that private Instagram posts and videos can be accessed with relative ease by people who aren’t even following you. The supposedly protected content posted to private accounts on Instagram and Facebook can be accessed,...

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Instagram confirms it is testing increased ad loads in Stories

Instagram confirms it is testing increased ad loads in Stories The company reports it is experimenting with running back-to-back Story ads from different advertisers. Last month, Marketing Land talked to multiple marketers who reported a noticeable uptick in ad load on Instagram, with ads accounting for as much as 22% out of 45 posts and 23% of Stories. Now Instagram is confirming it is experimenting with increasing ad volume in Stories. “We’re always testing new ad experiences on Instagram and want to learn how people and advertisers respond to this small test,” said a spokesperson from Facebook, Instagram’s parent company. The test involves running ads from two different advertisers back-to-back within a Story, according to a report from AdWeek. The experiment is...

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