Between Reese Witherspoon's"Hello Sunshine" Instagram book club, the popularity of comedy Younger (set in New York's publishing world with a glittering roster of writerly cameos that are catnip for bookish types), and the #bookstagram hashtag which has now been used 34 million times, a new kind of reading enthusiast is emerging.
The social media book club might have less wine (and less pretending you actually read the book), but platforms such as Instagram have created communities of book lovers finding new books to read, discussing the ones they have, and humble-bragging about the ones they intend to get to one day.
There are dozens of bookish Instagram accounts, including some offering mini reviews such as @subwaybookreview, and online bookclubs such as @wellreadblackgirl (242k followers). Then there's The Reading Women, a podcast about books by or about women with 137,000 followers on its @thereadingwomen Instagram account, and the Australian website @primer_au, which regularly shares book recomendations.
High-profile journalists and avid readers - such as Dolly Alderton, Sunday Times columnist and co-host of popular UK podcast High Low; 7.30 host Leigh Sales; and writer Benjamin Law also regularly share their book recommendations on Instagram.