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How to create Instagram-ready packaging

How to create Instagram-ready packaging In the Age of Instagram, well-designed, beautiful packaging is being shared across social media almost as much as the product and purchase itself. Many social media influencers are using distinct luxury packaging as props for their carefully curated Instagram photos – presenting brands with a great opportunity to increase brand awareness. Robert Lockyer, CEO at Delta Global, a packaging supplier for the luxury retail sector, argues that brands need to be acutely aware of current Instagram-related trends and themes as it is increasingly becoming the medium through which consumers receive their first impressions of a product. Minimalism and simplicity Something that will never go out of fashion is simple, minimalist packaging. Sleek monochrome packaging with a clean, unfussy logo can be used time and...

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Instagram is going to explain why some accounts always show up in your feed

Instagram is going to start explaining why you always see the same accounts in your feed. It’s also going to start telling users which accounts they interact with least as part of new organisational tools to help people use the app. The Facebook-owned platform said the update would help Instagram users better see and manage who they follow on the site and keep what they see on the app relevant and interesting. Under the Following section of their Instagram profile, users will now see new categories such as Most Shown in Feed and Least Interacted With, listing the accounts linked to each. App users will then be able to edit their following list from there, Instagram said, muting or unfollowing...

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How to change your Instagram username

How to change your Instagram username Some social platforms limit the number of times you can change your username, while others don’t let you do it at all. Instagram is a username free-for-all; you can alter your Instagram handle whenever you want, as many times as you want. There’s a difference between your username and your display name. The display name is on your profile below your avatar. It doesn’t need to be unique to you, and it can contain emoji and special characters. (And yes, it can also be changed.) Your username, on the other hand, appears at the top of your profile and at the end of your profile’s URL. It needs to be unique to you. It’s...

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The Top Five Mistakes You’re Making on TikTok

The Top Five Mistakes You’re Making on TikTok TikTok has attributed many different names. From being a ‘super-star making machine’ to ‘Gen Z’s favourite platform’, the most downloaded app in Q1 2019 has been a God-send for marketers looking to engage Gen Z. The likes of Guess, Chipotle, and The Washington Post activate campaigns on the platform but not all of them have successfully cracked the TikTok code.  Fanbytes has helped brands such as Universal, Warner and more unorthodox brands such as PHE make it on TikTok so know a bit about what works and what doesn’t. Most of the time, the company sees brands making the same five crucial mistakes.  You’re guilty of repurposing content You have to work extra...

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How to Build an Authentic Instagram Audience

How to Build an Authentic Instagram Audience As a writer, landing a book deal has always been a huge goal of mine. But in early conversations with literary agents, much of the feedback was the same: “Your book idea is great,” they'd say. “But you need to grow your following significantly in order for us to sell this to a publisher.” When I started those meetings, I had just under 5K Instagram followers, and I realized I needed to get real about growing an audience before I could try again. But I also recognized that it’s not enough to simply have a large following. Your audience needs to be engaged and invested in the content you’re creating. Vanity metrics won’t work for this one: If...

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